:::
  • 回上一頁

課程相關規定

專業選修課程之2大群組介紹

  • 點閱:879
  •  
推到:

Professional elective courses

From sophomore year, BIBA professional elective courses are divided into 2 strandsGreater China

Strand , and Global Business Management Strand. Students should take at least 18 credits to graduate.

群組

Two Strands

課程courses

 

學期/Semester

二上(1st semester in sophomore year)

二下(2nd semester in sophomore year)

三上(1st semester in junior year)

三下(2nd semester in junior year)

Senior

Year

跨國企業管理群組Global Business Management Strand

全方位行銷傳播COMPREHENSIVE MARKETING COMMUNICATION

公司治理CORPORATE GOVERNANCE

國際人力資源管理INTERNATIONAL HUMAN RESOURCES MANAGEMENT

國際物流管理INTERNATIONAL LOGISTICS MANAGEMENT

 

網路行銷INTERNET MARKETING

 

國際貿易實務PRACTICES OF INTERNATIONAL TRADE

金融市場導論Introduction to Financial Markets

 

國際財務管理International Financial Management

 

產業競爭分析INDUSTRY COMPETITION ANALYSIS

國際行銷管理International Marketing Management

 

產品設計與定價策略PRODUCT DESIGN AND PRICING

 

產業與策略管理個案研討Case Study of Industry and Strategic Management

商業心理學BUSINESS PSYCHOLOGY

 

跨文化行銷溝通Cross-Cultural Marketing Communication

 

 

商業溝通BUSINESS COMMUNICATION

大中華經濟與企業群組

Greater China

Strand

中國大陸經濟與企業專題研究SPECIAL TOPICS IN CHINA’S ECONOMY & BUSINESS

 

亞太經貿專題Asia-Pacific Trade Seminar

 

 

台灣、香港與中國大陸組織文化專題研究SPECIAL TOPICS IN ORGANIZATIONAL CULTURES IN TAIWAN, HONG KONG AND CHINA

 

大中華服務業行銷專題SEMINAR ON SERVICES MARKETING in Greater China

 

兩岸經貿專題SEMINAR ON THE CROSS-STRAITS BUSINESS

 

 

大陸財經法律專題研究SPECIAL TOPICS IN FINANCIAL AND ECONOMIC LAW IN CHINA

 

大中華金融機構管理專題SPECIAL TOPICS IN FINANCIAL INSTITUTIONS IN Greater CHINA

 

 

兩岸企業社會責任Cross Straits Corporate Social Responsibility

 

大中華公司治理SPECIAL TOPICS IN CORPORATE GOVERNANCE IN Greater CHINA